From the Grove collection, inspired by the textures found in the depths of a forest.
FOR IMMEDIATE RELEASE
Press Contact:
Innovations
Brittany Kane, Marketing Manager
T: 212.807.6300
E: bkane@innovationsusa.com
EXPERIENCE THE TRANQUIL DEPTHS OF AURA
From the Grove collection, inspired by the textures found in the depths of a forest.
New York, NY – May 2025 – Innovations introduces Aura, a sweeping mural that channels the quiet beauty of nature into
interior spaces. Printed on a sustainable PVC-free wallcovering, Aura offers a more mindful, eco-conscious approach to
natural design.
Aura captures the cascading textures and organic striations of tree bark in a breathtaking large-scale mural. The design
takes inspiration from the meditative quality of watercolor washes, translated into a horizontal flow of earthy gradients and
weathered brushstrokes. This dynamic visual rhythm is rendered across each panel of the mural, immersing the viewer in soft
transitions and tonal contrasts that echo natural horizons.
Crafted from durable, PVC-free olefin composite, Aura offers an environmentally-friendly alternative to traditional vinyl
wallcoverings. Its Type II performance and subtle embossed texture make it a versatile solution for high-traffic areas, while
maintaining a refined, organic aesthetic. Available in four immersive colorways, Aura brings serene, atmospheric beauty to
any interior.
For more information and to explore the full Grove collection, please visit innovationsusa.com.
About Innovations
At Innovations, we craft inspired wallcoverings that reflect our passion for authentic design. In our 50-year history, we have
experimented with materials, techniques, and textures to develop unique wallcoverings that breathe new life into interior
spaces. Our timeless designs enhance any environment, be it a private home or luxury hotel, and strike the perfect balance
between beauty and purpose. A family owned and operated company, now in its second generation, Innovations is located
in the heart of SoHo in New York City.
800.227.8053 | info@innovationsusa.com | innovationsusa.com